Discount and Bargains
A retailer can make his wares cheaper for many reasons, here are the most obvious:
- When there is a chance that it will no longer be sold later, especially if too much stock has been purchased.
- When they are seasonal items, and the storage of the goods would become too expensive.
- To attract customers to the store, hoping that they will also buy other goods, or come back later.
- To get more name recognition.
- To make room for new articles.
- When a store closes temporarily or permanently. An attempt is then made to sell the store as empty as possible, so that as little as possible is thrown away.
For example, a clothing store may decide to make winter clothing cheaper. Usually that is in January. Storing winter clothing until the next season costs money, and fashion may be different. With consumer electronics and computers, newer items are rapidly emerging, so that an older stock quickly loses value.
In the past, most shopkeepers had an inventory check in January, in which all goods were counted. This is necessary for proper administration, which is required by the tax authorities. In addition, a number of articles were immediately designated, which went into clearance in January. Today, the inventory is kept by computers, and cleanups also occur in other parts of the year.
A special offer is a marketing term where a customer is offered a product with a discount or other benefit, often temporarily.
If a store or other company makes a special offer in, for example, a folder or advertisement, there are the following options:
- in the company the customer is also made aware of the offer
- in the company, the customer is not made aware of the offer, but this applies to a transaction to which the offer may apply
- in the company, the customer is not made aware of the offer, and only if the customer claims the benefit does it apply
In the case of a discount coupon (or coupon for a free extra), there are the following options:
- in the company the customer is also made aware of the offer; the discount coupon is also available in the shop
- in the company the customer is also made aware of the offer; the customer must have brought the discount coupon the customer is not made aware of the offer
- in the company; the customer must have brought the discount coupon
A discount coupon is sometimes made limited, but sometimes you can print as many copies as you want from the internet. Sometimes you just have to show or scan the receipt so that you can use it more often. Another variant is that you can show the receipt on the smartphone screen; sometimes this is done via an app that limits the use of a certain offer to a certain number of times.
With an offer “two for the price of one”, if there is no self-service, there are two possibilities with regard to the interpretation of an order: one gets what one orders, but pays half the number of pieces (rounded up), or one gets double the number and pays the ordered number.
With a “2nd free” offer, products with different prices usually mean “the cheapest free”. In the case of a “2nd half price” offer, products with different prices are sometimes referred to as “when buying two products, a 25% discount on the total price”. By using this several times, this applies to any even number.
A daily deal or offer (also known as a day deal, day promotions, deal-of-the-day or flash sale) is an offer in the form of e-commerce in which one product or service is offered for a promotional price for a maximum of 24 hours. Webshops that do day promotions are called day providers. This includes both web shops that offer a single day offer and web shops that also sell a full range.
In the Commonwealth of Nations custom, Boxing Day is the day after Christmas, when employees received a gift from their employer, the Christmas box; However, the Boxing Day should not be confused with the family Christmas present on the morning of December 25th. The Boxing Day is celebrated as a public holiday on December 26 or – if this falls on a weekend – on the first or second following working day. The exact date varies according to national or regional legislation. Boxing Day is mainly celebrated in the United Kingdom, Uganda, Hong Kong, Australia, Kenya, Canada, New Zealand and South Africa.
Black Friday is called the Friday after Thanksgiving in the United States. Since Thanksgiving always falls on the fourth Thursday in November, the following Friday is considered the start of a traditional family weekend and the start of the Christmas shopping season.
Black Friday is a retail sales event that focuses on discounts and is designed to encourage consumption.
Cyber Monday is a marketing term and describes the start of Christmas sales through online shops.
The term Cyber Monday is strongly North American. The day is always on the Monday following Thanksgiving (fourth Thursday in November) and is therefore between November 26 and December 2. Cyber Monday is the answer of online shops to the traditional Black Friday (Friday after Thanksgiving), which in turn was launched by traditional / offline retailers. Online shops are giving discounts on Cyber Monday to attract buyers. It has become increasingly popular in recent years.